The New Packhorse

The New Packhorse is owned by West Riding Pub Company. They came to us wanting to create a few brands that would work consistently across all pubs/restaurants. Attracting new clientele without alienating existing.

We used a complimentary two tone to create a modern and sleek look for The New Packhorse. The logo has been designed with a modern font and a hand drawn symbol, making the logo memorable and contemporary. The use of soft arches and strong lines gives the pub an approachable feel.

Client: West Riding Pub Company
Services: Brand Creation // Graphic Design // Logo Design ...Applied