JLA All-Stars

All-Star monthly campaign is an internal campaign run by JLA. All-Star is a 12-month campaign that is designed to encourage customers to nominate a JLA All-Star monthly. The nomination could be for an engineer or someone in customer service. They look for an All-Star each month and hold a nomination for that month’s All-Star.

JLA wanted it to look quite playful and it needed to be a concept that worked for direct mail and digital design. Our concept is based on ‘The Star of The Show’. We created this look by using spot lights, stages/platforms, name in lights, red tones to represent red carpets and gold tones to represent a first prize feel.

Client: JLA
Services: Digital Design // Graphic Design // Illustration // Internal Communication ...Applied